How Freelancers Should Find Clients


Freelancing can be really fun, but it’s hard for freelancers to find clients when you have no idea where to look and what to say.

This article will help you stop wasting time finding clients through funnels and start making money by letting your clients come to you!

Become an expert in your niche

There are a few different ways to find clients as freelancers. But, you must make sure that you’re in demand before trying any of them. If no one needs your services, you won’t be able to sell them.

The only way to do that is by becoming an expert in your field. You can join online groups (like some on LinkedIn) where people discuss problems they need to be solved, and creating original resources related to your field.

A funnel may not be the best choice

It sounds counterintuitive, but it’s time to stop thinking of marketing as a funnel. The world has changed—do you want to spend your time pushing prospects through a funnel when most won’t buy? Instead, focus on developing an effective selling strategy.

In today’s environment, you need to be able to reach out directly and connect with potential customers. So stop trying to build a funnel and start reaching out directly—that will give you much more success in finding clients!

Have a plan

If you’re looking to increase your freelance clientele, you need a game plan. And no, winging it doesn’t count as a strategy. Even if you find clients without a formal strategy, they won’t be as lucrative or plentiful.

To bring in more work without shelling out money for marketing campaigns, employ these proven tactics: join networking events, engage with clients on social media and use referrals from previous projects to kick-start new ones.

Ask your clients for referrals

Many freelance professionals shy away from asking their existing clients for referrals. They’re afraid of seeming pushy or being perceived as self-serving.

However, referrals are a great way to drum up a new business—and even if your customers are slightly annoyed by your request, they still feel warmly toward you and will be more than happy to help out.

Use social media in the right way

Social media can be a powerful tool when looking for clients. By building up a professional presence on LinkedIn, Facebook, and Twitter, you can expand your professional network and showcase your skills to potential clients.

However, don’t do something that may harm your reputation by going too far on these sites—you don’t want potential clients or employers to see anything inappropriate or unprofessional.


Finding clients is a tricky business. Don’t rely on self-promotion and social media to generate leads. Instead, build good relationships with your existing clients, leading them to want to refer you to other people even without you asking them. This can make finding clients much easier.