Today, 30mins has gathered a simple shortlist of the 8 best digital marketing tools that’ll hopefully make life easier for professionals and businesses.

Canva

When it comes to content creation, Canva is perhaps the best digital marketing tool out there.

It allows you to create a broad range of content types tailored to specific channels such as social media, your website and so on. 

Google Analytics

If your business has a website (surprising if it does not in 2022), then Google Analytics is not an add-on but a tool that you must use.

Google is the most used search engine on the planet. Subsequently, only Google Analytics can provide you with the most comprehensive set of data that you need to rank well in Google_.

Google Search Console

During the course of spending your efforts on SEO, Google Search Console is a tool that you must use. 

It provides information about how your website is performing on the basis of several metrics. Furthermore, you will need this tool to 

MailChimp

Going back to our article about 5 awesome tools for freelancers, we talked about the importance of email marketing. 

We stated that emails form a substantial part of our professional communication. Therefore, this channel is paramount to getting your brand out there. 

Whilst there are several email marketing tools, MailChimp is by far our favourite due to its comprehensiveness and user applicability. 

Screaming Frog

Reverting back to the field of SEO, this tool is awesome for gathering insights. 

Screaming Frog is essentially a website crawler and auditing tool that evaluates and presents a wide range of information. 

They also have both free and paid offerings, which makes them a valuable digital marketing tool. 

Similarweb

Similarweb is an AI-powered online market intelligence tool. 

This digital marketing tool is one of the most useful assets for analysing and evaluating mobile and web traffic. It helps organisations discover data about any website and its free version offers useful insights. 

Yoast

If you use a WordPress website, Yoast is one of the best (if not the best) SEO tools in the world. 

It’s a plug-in, with both free and paid versions, that enables you to seamlessly optimise your website and its content. 

It also gives you plenty of information regarding the readability of your web content. 

The tricky aspect of creating SEO optimised content is that it simultaneously requires both an excellent command of English and technical knowledge. 

Yoast is a tool that helps you navigate the latter in a time-efficient manner.

30mins

And last but not least, we have 30mins. 

30mins is primarily the ultimate scheduling tool for businesses and freelance professionals. 

What distinguishes 30mins from its competitors is its emphasis on the importance of time. Subsequently, this has led the platform to offer a unique platform that maintains a clear market edge. Among its fantastic features is the facility for creating individual or organisational profiles. These profiles are publicly visible, across all channels associated with 30mins.

We hope this guide has given you a good start in using the best digital marketing tools that are available. Check out our blog for more resources about a wide range of issues. 

The post 8 best digital marketing tools appeared first on blog.30mins.com.

We all want to be the person everyone turns to when they need help with something, especially when it comes to our expertise. But what makes some individuals freelance experts in their field? The answer may surprise you! 

Expertise isn’t just about how much you know about your topic. But, how well you can communicate that knowledge and deliver results people appreciate and find useful. 

If you want to know how to monetize your assets as a well-known expert in your field, read this post. It reveals how you can monetize your expertise into your business strategy today!

Provide consultation

Though several perks come with being well known, experts are generally compensated for their time and expertise. So if you’re well known in your field, it may be worthwhile to consider starting a consulting business. 

Experts can charge anywhere from $200/hour depending on experience and reputation. But, more established experts tend to charge more. 

For example, well-known experts in Artificial intelligence or quantum computing like Ajay Malik charge as high as $1000/hour for a phone consultation. 

Also, if you’re well known in your field, it may be worthwhile to consider starting a coaching business. 

Coaching is similar to consulting, but coaches charge for individual sessions instead of charging by the hour. For example, suppose you’re a personal trainer looking to make money online. 

In that case, you might start an online personal training business. You can offer video consultations and exercise routines over Skype or Google Hangouts.

Offer Books or courses

While a well-known expert in your field can make money through one of these activities alone, most experts choose to combine several income streams. 

For example, James Altucher has built an impressive portfolio of business by combining his podcast with his courses. His podcast offers free content while he sells access to his courses (where he teaches more in-depth). 

Another example would be Ajay Malik. Malik does not only offer free and paid call consultation but is also he is also an author in his field with books on RTLS For Dummies, AI for Wireless Networking, and Augmented Reality for Dummies. 

It’s about creating multiple income streams with your assets as an expert. 

Have an Online Presence 

If you’re trying to make money as a well-known expert in your field, you first need to have an online presence. It doesn’t matter if it’s a website, a Twitter account, or an Instagram profile—having some form of internet presence will allow you to connect with others and be found by your target audience. 

This is especially important because having an online presence often makes someone credible enough to charge for their expertise. The better your reputation, the more likely people will pay for your services. 

That said, don’t expect that people will start paying attention right away just because you’ve started building a following on social media. 

You need content that can catch their eye and convince them that you can help them solve their problem or achieve their goal, which is why we recommend investing in a platform like 30mins.com to connect easily with experts.   

The post How Freelance Experts Make Money In Their Field  appeared first on blog.30mins.com.