8 best digital marketing tools

image for article about the best digital marketing tools

Whether you’re a business, freelance professional or a consultant, it’s imperative to take advantage of the best digital marketing tools out there.

Today, 30mins has gathered a simple shortlist of the 8 best digital marketing tools that’ll hopefully make life easier for professionals and businesses.


When it comes to content creation, Canva is perhaps the best digital marketing tool out there.

It allows you to create a broad range of content types tailored to specific channels such as social media, your website and so on. 

Google Analytics

If your business has a website (surprising if it does not in 2022), then Google Analytics is not an add-on but a tool that you must use.

Google is the most used search engine on the planet. Subsequently, only Google Analytics can provide you with the most comprehensive set of data that you need to rank well in Google.

Google Search Console

During the course of spending your efforts on SEO, Google Search Console is a tool that you must use. 

It provides information about how your website is performing on the basis of several metrics. Furthermore, you will need this tool to 


Going back to our article about 5 awesome tools for freelancers, we talked about the importance of email marketing. 

We stated that emails form a substantial part of our professional communication. Therefore, this channel is paramount to getting your brand out there. 

Whilst there are several email marketing tools, MailChimp is by far our favourite due to its comprehensiveness and user applicability. 

Screaming Frog

Reverting back to the field of SEO, this tool is awesome for gathering insights. 

Screaming Frog is essentially a website crawler and auditing tool that evaluates and presents a wide range of information. 

They also have both free and paid offerings, which makes them a valuable digital marketing tool. 


Similarweb is an AI-powered online market intelligence tool. 

This digital marketing tool is one of the most useful assets for analysing and evaluating mobile and web traffic. It helps organisations discover data about any website and its free version offers useful insights. 


If you use a WordPress website, Yoast is one of the best (if not the best) SEO tools in the world. 

It’s a plug-in, with both free and paid versions, that enables you to seamlessly optimise your website and its content. 

It also gives you plenty of information regarding the readability of your web content. 

The tricky aspect of creating SEO optimised content is that it simultaneously requires both an excellent command of English and technical knowledge. 

Yoast is a tool that helps you navigate the latter in a time-efficient manner.


And last but not least, we have 30mins. 

30mins is primarily the ultimate scheduling tool for businesses and freelance professionals. 

What distinguishes 30mins from its competitors is its emphasis on the importance of time. Subsequently, this has led the platform to offer a unique platform that maintains a clear market edge. Among its fantastic features is the facility for creating individual or organisational profiles. These profiles are publicly visible, across all channels associated with 30mins.

We hope this guide has given you a good start in using the best digital marketing tools that are available. Check out our blog for more resources about a wide range of issues.