The business world is very pacy.  It demands that all players must change and adapt to new developments otherwise they risk being left out. Digital technologies have altered the operational models of most companies leading to a massive restructuring of the global workforce. In what many now refer to as the gig economy, individuals have created a new group in the global workforce offering professional services to companies on short-term projects and it is all going down across various digital platforms. Discontent among those working in the traditional model jobs has further fueled the growth of the gig economy. But what makes the gig economy so lucrative. I mean, most people in the gig economy seem happy and contented. What is their secret?

From a general perspective, employees find happiness when businesses or organizations put their priorities first. This is because employees have the biggest stake of responsibility to ensure any business meets and even exceeds its set objectives. Additionally, flexible schedules and a flexible workspace policy are key motivators of loyalty and a vibrant workforce. Unfortunately, some companies are reluctant in loosening up some of the workplace restrictions because of the uncertain nature of the impact it would have on the company. The result has been massive exits by individuals to venture into the gig economy in search of workplace freedom. The following are a host of reasons elaborating why gig workers are happier than those working in traditional jobs.

Multi-faceted Career Growth

Gig workers are known for their expertise in multiple project areas. This is never the case when starting. But as they grow they challenge themselves by taking on jobs and projects not necessarily within their scope of specialization. However, working on these new projects allows them to pick new skills as they progress. This does not only make them multi-skilled workers but also provides them with an opportunity to have a more diverse career growth. It also makes them happier getting to learn new things. Contrary to those in the gig economy, traditional workers spend the better part of their lives working only to grow their careers in a single direction.

Frequency of new projects

Freelancers and contract workers in the gig economy are constantly engaged in new projects. This is not only exciting because of the financial benefits a new project carries with it but also for the chance it presents to gig workers to learn something new. Let us face it a worker in the traditional model of employment waking up every day to the same thing over and over again for years is bound to get bored and sad at some point! The prospects of more jobs for gig workers continue to increase as more companies increase their reliance on a flexible workforce.

Work-life balance

Gig workers, specifically freelancers and contract workers have the luxury of designing a work schedule that fits their needs. This allows them to allocate time to every activity that is important to them. A gig worker may decide to work extra on some days and dedicate others to family or sport. By the end of the day, everything is well-taken care of creating a more balanced and happy lifestyle. Interestingly an average laborer in the traditional model of employment spends a third of his day or more at work. He or she loses a further three hours on the road commuting. Whatever is left of his day has to be balanced either by sleeping, spending time with family, doing non-work-related activities, and finally preparing for another day of work! What’s there to be excited about?


One may ask, what have you accomplished in the period you have been a gig worker or a worker in the traditional model of employment. For a gig worker, five years of work may translate into one having multiple skills, and possibly having his or her consultancy agency for the services he or she has developed over the years. Moreover, the gig workers will likely have a client list with a global outlook. Over the same five years, a worker in traditional employment is likely to have only moved a lad up in his career. This is besides having a list of clients loyal to the business or the organization on his account. If he or she walks away from the business, his clients remain put. By all measures, gig workers develop a greater sense of accomplishment having started and grown their business or gig from the ground up.

Location Flexibility

Studies have indicated that a flexible workforce is more productive than workers engaged continuously under the traditional employment model. Gig workers rely on digital platforms to meet and connect with clients. This gives them the freedom to work from anywhere.  Their workplace does not necessarily require a professional outlook. Whether it is a room at home or a non-traditional setup, the goal is to have a space that inspires maximum productivity in a gig worker.  Additionally, it provides them with global access to clients further increasing their work prospects. In complete contrast, traditional workers have to live in proximity to their workplace. This does not necessarily mean they like it. The constant need to make compromises for their job not only makes them sad but also discontented.


Gig workers are the ultimate decision-makers of their respective enterprises. This does not only give them control but also flexibility to try out new things. They say you may never know what you like unless you try it. Gig workers have a greater chance to be happy since they get to experience a lot of things in the course of their work. Gig work is not a walk in the park as many have been led to believe. The gig worker has to put in effort and dedication in whatever they do. Lucky for them the load feels lighter because they set the terms of engagement. Most importantly they always have the last say.