Today, 30mins has gathered a simple shortlist of the 8 best digital marketing tools that’ll hopefully make life easier for professionals and businesses.

Canva

When it comes to content creation, Canva is perhaps the best digital marketing tool out there.

It allows you to create a broad range of content types tailored to specific channels such as social media, your website and so on. 

Google Analytics

If your business has a website (surprising if it does not in 2022), then Google Analytics is not an add-on but a tool that you must use.

Google is the most used search engine on the planet. Subsequently, only Google Analytics can provide you with the most comprehensive set of data that you need to rank well in Google_.

Google Search Console

During the course of spending your efforts on SEO, Google Search Console is a tool that you must use. 

It provides information about how your website is performing on the basis of several metrics. Furthermore, you will need this tool to 

MailChimp

Going back to our article about 5 awesome tools for freelancers, we talked about the importance of email marketing. 

We stated that emails form a substantial part of our professional communication. Therefore, this channel is paramount to getting your brand out there. 

Whilst there are several email marketing tools, MailChimp is by far our favourite due to its comprehensiveness and user applicability. 

Screaming Frog

Reverting back to the field of SEO, this tool is awesome for gathering insights. 

Screaming Frog is essentially a website crawler and auditing tool that evaluates and presents a wide range of information. 

They also have both free and paid offerings, which makes them a valuable digital marketing tool. 

Similarweb

Similarweb is an AI-powered online market intelligence tool. 

This digital marketing tool is one of the most useful assets for analysing and evaluating mobile and web traffic. It helps organisations discover data about any website and its free version offers useful insights. 

Yoast

If you use a WordPress website, Yoast is one of the best (if not the best) SEO tools in the world. 

It’s a plug-in, with both free and paid versions, that enables you to seamlessly optimise your website and its content. 

It also gives you plenty of information regarding the readability of your web content. 

The tricky aspect of creating SEO optimised content is that it simultaneously requires both an excellent command of English and technical knowledge. 

Yoast is a tool that helps you navigate the latter in a time-efficient manner.

30mins

And last but not least, we have 30mins. 

30mins is primarily the ultimate scheduling tool for businesses and freelance professionals. 

What distinguishes 30mins from its competitors is its emphasis on the importance of time. Subsequently, this has led the platform to offer a unique platform that maintains a clear market edge. Among its fantastic features is the facility for creating individual or organisational profiles. These profiles are publicly visible, across all channels associated with 30mins.

We hope this guide has given you a good start in using the best digital marketing tools that are available. Check out our blog for more resources about a wide range of issues. 

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From easing accessibility to changing work, freelancer platforms have fostered positive change. However, these platforms can have their own problems and we want to talk about three of them in this post. 

Lack of transparency

Freelancer platforms are primarily designed with one key goal: facilitating access to talent. Now you can access a broad range of skills that undoubtedly improves operational efficiency. 

However, accessing such a wide pool of freelancers also reflects the greater need for confirming authenticity and verification. When freelancers can have any profile and you have no way to verify, you will lose the most critical element in getting the work done – “time”.

This can be particularly challenging if you’re seeking a candidate who has expertise in a niche sector or if you demand a specific knowledge base. 

You will end up interacting or even assigning your projects to “unskilled”, “not talented” or sometimes even “fake” freelancers.  

Looking at a practical example: you post a web development project; within just a few minutes, you will be receiving tens of proposals, from a wide range of freelancers with different backgrounds. 

Selecting the appropriate freelancer demands the investment of time in both reviewing bids/proposals, in addition to carrying out a certain level of due diligence.  

Direct Interaction

Most freelancing platforms do not allow “direct interaction” which means integrating freelancers to your team will be very difficult. Most freelancing platforms actively remove freelancers from their platform if those freelancers interact directly.

So, you need someone at your business to just interact with the freelancers and bring that work in. This can take a toll on your time and you may never get the product that is built around “team work” between your internal resources and the freelancers.  

Freelancer platforms can have high fees 

Lastly, once you have ultimately identified the perfect freelancer, there’s the issue of high fees.

This is an issue from both the businesses’ and freelancers’ perspectives. 

The majority of freelancer platforms are likely to charge both parties in a transaction, which can be costly.  

And that’s a wrap for today…We at 30mins.com hope you enjoyed reading this post and hopefully gained a better idea of the issues that freelancer platforms pose to both businesses and freelancers. 

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There are several benefits to working with freelancers.

The first key advantage is the ease of access to a wide range of candidates and skillsets. There are freelancers who possess almost any competency, from data analysts to 3D designers and personal trainers. Hence, you’re guaranteed to access the help that you need. 

Freelancers are often more affordable than employees. Thus, working with freelancers is also beneficial from a financial perspective. 

Freelancers also offer flexibility and can often work around your schedule. This can be helpful if you require assistance with a short-term project, or if you have an unpredictable work schedule.

Overall, working with freelancers can be a great way to get the help you require while saving money and remaining flexible.

1. Accessibility: addressing knowledge and skill gaps 

One of the primary benefits of working with freelancers is addressing skills or knowledge gaps within your business.

For instance, if you’re a small business owner wishing to expand your customer base, you may seek a marketing freelancer to assist with developing a marketing strategy. 

Finally, when you work with freelancers, you can build up a network of experts that you can tap into in the future.

2. Flexibility

Flexibility is another key value. Broadly speaking:

– Freelancers are often more flexible and can work around your schedule

– You can hire people from all over the world, giving you a wider pool of talent to choose from. Flexibility is not an exception either. 

– Freelancers are often more comfortable working remotely, which can save you on office space and other costs. However, this point may be less valid with remote working becoming more of a norm in the post-COVID-19 world.

3. Working with freelancers is financially viable 

There are many benefits to working with freelancers. When you work with a traditional agency, you are usually paying for full-time employees, which can add up quickly. Similarly, employing staff will also incur overhead costs such as health insurance, pensions, liability insurance and so on. 

Moreover, with freelancers, you only pay for the work that is done. This can save you a significant amount of money, especially if you only need help for specific projects or tasks.

While working with freelancers may not be for everyone, there are definitely some benefits to doing so. Here at 30mins.com, we are creating a professional ecosystem that is disrupting the way in which freelance professionals and businesses are linked together. Visit our website to find out more.

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